Typefaces

Roman Serif:

Leah Sheaf – Georgia

Leah Sheaf – Times New Roman

Leah Sheaf – Bookman Old Style

The common features of the roman serif type face is the lines parting at the end of each letter. I believe that this creates a level of spacial awareness and also produces a sense of power for each individual letter. I do not feel as though this type face would be suited for my design as I would need a more soft or subtle type face.

San serif:

Leah Sheaf – Calibri

Leah Sheaf – Bell Gothic Std

Leah Sheaf – Arial

The San serif font is similar to roman serif with the exception of the lines that typically leave the letter. This creates an overall smoother shape and feel to the letters. This type face would be more suited to match the vintage style of my business card and logo designs.

Script:

Leah Sheaf – Edwrdian  

Leah Sheaf – Brush Script STD

This type face has been based upon the joint style of handwriting giving a sense of sophistication and neatness. Script would be even more suited to my designs than San Serif, as it gives that almost personal feel to the design which is something that the majority of vintage designs use.

Mono-spaced:

Leah Sheaf – Courier

Leah Sheaf – OCR A Extended

Mono spaced typefaces tend to have a very similar curve as to San Serif which tends to be most noticeable with the letters ‘E’, ‘A’, ‘H’, ‘S’ and ‘F’. This gives a calming feel to the typography. This could also be potentially used with my designs.